Make the hard stuff feel obvious.
Ramona Furter · applying for the Dubai seat
One product, translated
Your ad admits the problem in one sentence: our products are
often better than the stories we tell about them.
The week-one work product of
this role is a story brief that closes that gap. Here is one, built on your live
Simple Earn page.
Simple Earn Translate first
Yield is the product closest to a story humans already trust, and 323 million registered accounts hold assets that could be earning.
Futures No mass story
There is no marketing page to fix. The nav routes straight into the trading terminal, and the honest mass story for leveraged perpetuals is a qualification gate written with Compliance.
Binance Wallet Next in line
Your own page calls it a keyless, seedless, multi-chain, semi-custody wallet. That sentence gets this same treatment once the format proves itself on Earn.
As shipped
binance.com/en/earn/simple-earn · 28 Jul 2026Their live rate table the same day, verbatim:
As a human hears it
tap a line to translate itYour crypto can earn while it sits there. Put it in or take it out whenever you like.
Why it changed: nobody subscribes to their own money. Say what happens, and answer the exit fear in the same breath.
Leave it alone for a set time and it earns more. Take it out early and you give back the extra, not what you put in.
Why it changed: the word lock triggers the fear of losing access. The story answers the fear before it sells the rate.
100 USDC parked for a year becomes about 103. That is no jackpot. It is money that stopped sleeping.
Why it changed: a ticker plus an acronym asks people to do math in a language they do not speak. Do the math for them, at their published low bound, and underpromise on purpose.
Parked crypto sometimes gets you early access to new tokens. It happens automatically.
Why it changed: 24 words of eligibility rules bury the one word a human cares about. Lead with the gift, keep the rules one tap deep.
Worked example. Their lines are verbatim from the captured page; the translations and the arithmetic are mine, and the 103 uses their published USDC low bound.
The brief this becomes
One page to Product, Growth, Regional, Brand, and Compliance. Targets are illustrative and would be set with the data in week two.
Every idle balance is a story Binance never told. The product is live; the story never shipped.
Holders rather than traders: people with assets sitting on Binance who have never opened Earn.
Rates are live and published, and the competition is telling simpler stories. Coinbase spent Super Bowl LX on "Crypto. For everybody." without explaining a single feature.
A first Flexible subscription from an existing holder.
First-subscription rate, 30-day retained balance, and support tickets about Earn terms, because comprehension is measurable too.
Your crypto doesn't have to just sit there.
The story becomes a campaign
The same line, told in eight seconds instead of a feature list. Sound on.
Concept film for the Simple Earn story, generated with Google Veo for this application. Not a Binance asset.
How this was made: I produced the research, the translation, the film, and this page in two days with the AI toolchain I work with daily, Claude Code and Google Veo. Your ad calls that the AI-native operating model. For me it is simply how I work now.
Why me, honestly
Launches that moved real metrics
Founding team at WePractice, a Migros Group health venture: two funding rounds, 10 locations, 23 people, 170+ customers, 1,000+ client matches in year one. At Ifolor I owned e-commerce for a CHF 100M+ business and shipped +9% conversion and +15% checkout step rate through research and A/B testing. At Die Mobiliar I took MVPs to market, including Smide, now BOND Mobility.
AI-native before the ad asked
At Swiss Post I lead AI-driven business models and cut time spent on sales by 30%, and proposal feedback time by 90% with a synthetic pitch-check avatar I built. My own platform, Pedal Peak, runs 331 published cycling routes across 12 countries, shipped end to end with AI tooling.
The honest read
I have no crypto tenure. Your ad invites consumer fintech people who are crypto-curious and learn fast; that is me, with financial-sector work for UBS and Baloise through Brixel. My largest consumer business was CHF 100M+, not hundreds of millions of users. I speak no Mandarin, which is why I am applying for the Dubai seat. Zurich today, available with notice.
The career behind it
AI Project Lead, Business Development · Swiss Post, Advertising
AI business models from opportunity sizing to launch. −30% time on sales, −90% proposal feedback time.
In between jobs and own ventures
Built smedium, grew Pedal Peak, went deep on AI tooling. Cycled Togo and Benin.
Senior Product Manager, Lead E-Commerce · Ifolor Group
Owned the e-commerce ecosystem of a CHF 100M+ business. +9% conversion, +15% checkout step rate.
Lead Project Manager · Brixel
Owned the partnerships with UBS and Baloise that drove growth; bridge between senior client stakeholders and product.
Marketing & Growth Lead, Founding Team · WePractice
Sparrow Ventures / Migros Group. Full go-to-market, two funding rounds, led marketing and sales after Series B.
Growth & Venture Builder · Sparrow Ventures
Go-to-market for internal startups, validation to scale-up, conversion up and CAC down through experimentation.
Intrapreneur, Innovation · Die Mobiliar
Market pilots from MVP to launch: Smide (now BOND Mobility), XpertCheck, Lizzy.
Commercial and product-marketing foundation
Promena, Cruspi, Domaco, Kuoni, AMAG; commercial apprenticeship at Bridgestone. BBA Business Administration, CAS Digital Marketing, CAS Innovation.
Off the clock
Zurich today, Swiss citizen, and planning the move to Dubai with my partner; the decision is made, this seat is the work I want there. Away from work I ride. I built Pedal Peak because I kept planning routes for friends, and the months between jobs in 2025 took me bikepacking through Togo and Benin.